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China is full of warnings and strategies about marketing, chairman, foundation, CEO, CMO and business owners and others, and want to make someone else more successful in China. .
Now read it and improve your Chinese marketing strategy and waste millions of dollars starting on the wrong foot.
Who is this leader?
This guide is for chairman, CEO, CMO, or any executive who could not just remove China. It is also for any foreign brand, founder and business owner who is struggling for success in China.
Lastly, this guide may be very useful for any marketing managers who can remove their existing skills and speed up the latest marketing strategy in China.
Why do you want to market in China?
There are many reasons why there is such a required market to enter China. The course time is a big part of it. If we notify the clock 20 to 30 years ago, China is not a required country for a foreign brand.
To date the fast track, due to the intent of “World wide web”, is a growing world towards globalization (we are still the way to go, but to go ahead), the rapid growth of China’s economy and purchase of Chinese consumers The power of all, suddenly China became a very important country for many foreign enterprises and brands to enter.
Here are some more reasons why China is a unique country in the market:
Population: China is the world’s most populous country with which India closely follow the other. India is with 334 million people after the United States, which only has 24% population in China. If your product or service is 100% successful to compare the US market, it will only be 24% of the China market.
Growing economy: Population is a factor but not only an element. In comparison, India will also be a very good candidate and I personally believe but it has a few reasons why China is different from India and in the last 20 years China’s rapid economic growth is a big one.
Geographical location: Located in the center of China Asia. It is below Russia, is above Indian and circulates by countries like Japan, South Korea, Vitamin etc. According to its location, China became an ideal place for a business center in APAC.
Density: As a business, the most ideal market place is one of the large population or one of the high density of a small population. There is a large population and high density in China, which makes the most efficient and scanning advertising and marketing.
Spectrum Market fields: No other country in the world is unique as China when the market comes in the market you can take in the market. China is literally part of a super-rich market due to the tier system, in the market super poor and in the middle of everything.
Consumer: At least at least Chinese consumers have the power to buy due to the rapid growth of China’s economy and most importantly they are hungry and spend their money on quality and premium brand foreign products
The Benefits of Reading This Guide
China is a very nosey and difficult market to crack. Many famous foreign brands have tried and failed and only a handful remains in China.
It is not to discourage you to market your product and service to China, but rather to set the expectations of what it will take to succeed in China as a foreign business and brand. This guide will be your source of light in China and will help you in multiple ways:
It will provide you with clearance and a very deep understanding of China, it’s the market and Chinese consumers.
It will set you on the right path by providing the right mindset and a framework to understand your target market in China.
It will help you create your “Path of the Dragon®” so you can turn new fans into fans and increase their lifetime value.
It will length your retention rate and increase your word of the month in China with Wechat automation marketing and social branding tactics.
It will shorten your sales process and buyer’s decision cycle by presenting the right offers at the right time.
It will help you sell your products cross-border with the cross-border e-commerce strategy in China.
And much more …
Learn the Mindsets and Fundamentals that Gets Results in China
At Simplify, our vision is to simplify the process of marketing to China for all over the world and clear the confusion that is exactly what works and will help you in your business grow in China, instead of providing you with the most popular tactics.
China is either outdated, wrong, completely substance, or they are just news. The truth is most of the information that is currently available on the market to China or doing business. We do not believe in quick fixes and are against the “experts” who promote “Wechat Marketing”, “Baidu SEO”, “KOL Marketing”, with out-of-the-art with you to the right mindset and fundamentals of marketing.
How Updated Is Guide?
The world changes, what worked yesterday cannot work today and it is especially true in China. We get that so that we will regularly update this guide to you to keep track of what’s happening in China.
However, the goal of this is the Ultimate Guide to Marking to China to provide you a way of thinking and understanding of China so that you can plan your brand, culture and its environment for China’s environment.
The Ultimate Guide to Marketing to China
The Ultimate Guide to Marketing in China is not your typical marketing book that has a lot of theory with zero actual substance, nor does it contain any tactical or hype about latest flashy marketing or advertising tactics in China online or offline.
Rather the goal of this guide is to present you with the necessary knowledge and mindset that it is necessary to reach your marketing and growing your brand in China. It is a way of thinking and approach to marketing to China within the content of the goals and the KPI that businesses care about.
This is not a Wechat Marketing Guide or a Baidu SEO guide. While we will definitely be talking about these as they will be important for your marketing of China marketing strategies. What is more important for us to cover this guide is rather how to execute and implement these tactics new customers, to increase their lifetime customer value and creating communities and brand evangelist and promoters.