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In today’s technology-driven economy, the company website has become the equivalent to the old-fashioned storefront. Your website will become the point of first impression for most of your potential customers, and poor design and functionality could do untold damage to your business. Optimizing your website for strong sales and powerful marketing could go a long way to improving your profits and developing a strong brand. This process can take some time, but incorporating small adjustments into your website design will ensure that your business is on the road to success.
- Get support from professionals. Because the average business owner doesn’t have extensive knowledge of computing, web design, and development, it’s important to bring in professionals who can ensure that your website is running as it should. Web designers from http://www.nothingbutweb.com.au/ are the best people for the job – they’ll create a clear, bold website that conveys your brand’s message to the customer and functions exactly as it should. Designers can also keep your website up to date in terms of the relevant software and applications, and ensure that the content is clearly displayed and relevant to your consumer.
- Become mobile-friendly. Because the majority of people today view websites from their mobile phone, it’s absolutely crucial that your website is responsive enough to handle any device. When responsive applications are built into your website, the site will adapt to the device that the customer is using, providing a clear view of the content regardless of where it’s viewed. Building a separate mobile-friendly website is a solution for some businesses, but search engines favour sites that are automatically mobile responsive.
- Keep the content fresh. If you want to keep customers returning to your site over the years, you’ll need to provide them with fresh, relevant content every time they visit. Change your home page on a regular basis to prevent the landing page from becoming stale, and update new articles to your blog page at least once a week so that visitors have something new to read. When you post new content to your site, provide links on your social media platforms so your followers are aware that the content is live and can click through to the website.
- Know your metrics. There are many useful tools available online that allow you to analyse the behaviour of users visiting your website. Google Analytics is the simplest to use, and allows you to take a look at all of the data relating to your website. You can see where your visitors spend the most time on your website, which areas of the website are most frequently clicked, and how long they tend to stay in each area. Don’t neglect this data when updating your website – it can be a useful way to determine what needs to be changed, and what’s already working well.
Keep it simple. When a customer visits a business’s website, they usually have a goal in mind already. Make sure it’s easy for the customer to achieve that goal by providing clear, concise messaging and simple, easy-to-read content. Provide clearly labelled call to actions throughout the site, and keep the design bold and visible enough that even the busiest customer can understand where to find what they need.