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With thousands of apps are being added to the app store and play store every day, it is becoming important for the business to find a way to engage with mobile app user. Getting app download in the initial days of the app launch is not a measure of app success anymore. Almost 90% of the app gets deleted by the user after just one use. This stat shows that either app doesn’t meet the user’s expectations or there are newer & more interesting app is available which offers something better.
It’s time to bring life to your app by re-energizing and re-engaging your users to user your app.
Push notification is very powerful way to attract the user to the mobile app. According to leading analytics firm Localytics , mobile app engagement increases to 88% for the app that enables push notifications. Push notification enables you to share news, offers, alerts and other info that leads to better engagement.
Email marketing is a great way to keep in touch with your user to keep in touch with your company. From monthly newsletters to new updates, email marketing campaign can help you send relevant & helpful information to your mobile app users which can draw them to users. Since many emails are open from a mobile device it can directly send use to mobile app from the link inside the email.
It is important to make your app “share friendly”. You need to make sure people should be able to share product, updates on social media. When people share and talk about your app it gets promotion without any cost. When social sharing is easy and intuitive it becomes an integral part of user behavior and they keep coming back to use your app.
In-app messages are sent to app users while they are using the app. In-app messaging is a great way to message the user about the app messages. They are in need to develop a protocol for the in-app messages. In-app messages could be new product updates, offering discount/rewards, or providing insight on new app features.
Create Interactive Onboarding Process
Have you opened any app and felt confused ? When a user downloads your app he might need help in finding the information that he needs. It is important to develop, Onboarding process to help users get over the initial hurdle of using the app. A four-screen or less onboarding introduction familiarize the users with an app and make it more comfortable.
This is a psychology of all humans; if they have achieved something they want to share it with the world and share it with their friends & family. Develop an app in such a way that it gives the satisfaction of the achievement in some way. This is a great way to increase a popularity of your app. Due to personal achievements they are likely to share it on social media sites like
Facebook and Twitter.
In App Engagement
People are more likely to use an app if it serves a specific purpose. When a user comes to your app he should be able to engage within your app. You have to provide enough value & utility to the user about the app that he is using.
It is important to have user understanding of the app. In-app messaging, push notification can be tailored based on targeted user with a focus on their interest and profile. All these techniques help you to increase customer lifetime value and engage their users.