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WordPress powers over 75% of the web. While it fuels almost 30% of the websites right now, it does a lot more as a content management system. It has transcended from being a simple blog development platform to a strong content management system for quite a few years now. In all probability, you have already come across at least one website and one digital signage platform that uses WordPress in their backend to power their content.
It is one of the very few CMS that comes with inherently excellent content management options. If you have ever used WordPress for any of your websites or blogs, you must already be aware of its immaculate content management capabilities. Starting from simple text to encrypted videos, WordPress can help you with the management of a plethora of content types. The biggest advantage of using WordPress is gaining access to a world of new and time-tested plug-ins. These plug-ins not only work for web-based content (or websites), but also for closed network content management.
How is WordPress changing the face of digital signage?
A huge number of digital signage management companies now rely on WordPress for increasing their throughput. In fact, a large number of companies are finally opting for managing their digital signage content or their menu board all by themselves thanks to the presence of such a robust CMS. Larger food franchises, as well as small indie restaurants, are feeling the ripples WordPress is generating in the world of digital content management. This CMS can power slideshows of images, long and short videos, simple text content and customized high-resolution pictures on large screens for commercial spaces. The real-time, remote content management facilities help in the accurate display of content in the right place, at the right time.
Why are restaurants, bars, fast food chains and large international franchises opting for WordPress to manage their digital signage content?
Several restaurants are opting for digital signboards in place of the traditional neon signs, LCDs and chalkboards.
- Some digital signage displays can be under a single central control.
- The moderators can change the content of all signage displays or just one TV menu board from a single admin panel.
- You can incorporate new content at any time of the day.
- You can pre-schedule new content or queue new content without being physically present in the vicinity.
- You can store all past, present and future signage content in the cloud database. This will help you analyze the market response corresponding to each content airing period.
- They are cheaper than conventional TVC advertising.
- They are more environmentally friendly.
- You do not have to invest in a massive overhaul each time there is a minute change in your display content.
Which businesses seek out WordPress based signage services more frequently?
Businesses like restaurants, bars, and fast food joints often find it more economical to invest in digital signage these days. These businesses prefer to alter their menus as per seasonal availability of supplies and sometimes, they simply need a change to break the monotony. These large LED displays for the signage facilitate this change with the help of minimal alterations. Sometimes, display signage managers simply alter the predominant theme of the signage, introduce new background images, upload new HD videos of behind the scenes in the restaurant kitchen, upload the latest interviews of the chefs with celebrities or introduce new offers through these massive screens to attract the attention of the diners. Some restaurants simply love digital signage and the flexibility that WordPress gives to their ever-changing menu items and their prices.This requires all-time CMS support that fits a certain budget. All leading restaurateurs, content management teams and digital signage teams know about the financial perks of using WordPress for all purposes. It is a 360-platform that is open source and that provides 24/7 community support to all users. This makes WP the leading choice of a content management system for all kinds of high-customization content.
How does WordPress stand out as a CMS for digital signage teams?
Patrons, who frequent diners and fast food restaurants with large screen LED signage systems, report more satisfaction after each experience. Research shows that the correct use of digital signage helps keep the customers, and potential diners distracted. This alters the perception of waiting time and people often report feeling less impatient while waiting in queue for their table or their order. Some joints in the US and Japan have introduced two-way LED signage systems that are capable of taking down the customer’s order, generating a token number and accepting digital payments. This process is more accurate, and it helps fast-food chains dole out more orders during busy hours. This sort of a digital signage service requires a secure CMS engine that can support secure payment gateways and can support the latest 128-bit encryption too. WordPress is undauntedly the first choice for the larger number of digital signage teams trying to perfect their services for larger corporations.
In truth, digital signage in combination with a cost-effective CMS solution like WordPress provides a once-in-a-lifetime marketing opportunity for all food businesses. Making eye-catching digital signage boards for your business will become as easy as switching on a laptop or checking your mobile phone for updates every day.
Author Bio: Karen Anthony has worked with various renowned brands on their digital marketing campaigns. In various of her projects, she has implemented TV menu board and has received tremendous success as a result. In her spare time, Karen likes to read up on the latest happenings in the industry.