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Local SEO is officially fundamentally different in function and form from its regular counterpart. It’s also the most effective type of local advertising, as per Bright Local. There was a time when they were essentially one and the same, following the same rules, with much of the same principles, and all you really had to change or focus on when seeking out an SEO company in Los Angeles was that you should fundamentally focus on keywords related directly to your area or neighborhood, in hopes that people scouring search engines for a very specific town or city would stumble upon your website because of your dedication to that keyword type.
But that was before Google’s algorithms thoroughly tackled the question of efficient local SEO, and since then, the systems put in place by various different large-scale algorithm changes and named programs have been significant enough to warrant an entirely different set of techniques solely for small businesses and large commercial franchise branches looking to entirely dominate the local search landscape. If you’re ready to get into a fight for local SEO supremacy within your own backyard, then here’s a quick and simple overview of what you need to know.
Understand the Differences
As per Search Engine Land, local SEO is very different from regular SEO because Google uses a different set of tools, standards and factors when sorting through local search results in an effort to discover the best option for any keyword.
A very concrete example is how much importance is placed on businesses that explicitly state where they are based, give a concrete address multiple times and, most importantly, are consistent with that address.
Location signals matter a lot to Google when considering local SEO, especially when the location signals are consistent, so be sure to work with an SEO company in Los Angeles like SEO Tuners that can help you scour through your site and mention in your website footer exactly where you are so every webpage comes equipped with your address and contact details.
The specific combination of details that you want to have repeated consistently throughout your website content and design is your NAP, or name, address and phone number. These are the three things Google checks for.
Then, there are local reviews. Local reviews – specifically on local directories, in local forums, and local social media pages, by local people – are extremely helpful in literally putting your company on the Map. Services like Google Map serve businesses very well by giving Google a visual indicator on a map of where you are, something the search engine will immediately relay to people looking for businesses within certain city or area.
Furthermore, Google aggregates review data, so you don’t necessarily have to focus on promoting Google’s own review system.
Last but not least, a fundamental tip is location-based keyword writing, specifically building your content in a way that includes your area name, so Google is most likely to pick you up as a quality company in your area, and one of the top, if not the top competitor.
Local SEO is not overtly complicated – and aside from the above-mentioned factors, it is for the most part still based on the quality of your content, your links, and other similar SEO factors – but the above factors are much more important for local businesses than they have ever been since Google Pigeon as per SEL, and need to be given proper attention.