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Having a website in this day in age, where technology is the easiest and fastest way to provide information and spread the word, is vital in order to get your name, brand and products out in the open where people can see them. However, it’s not good enough to have any old website that has been thrown together with minimal effort and in minimal time.
Your website and the information it contains should give any visitor to your page a good idea of who you are, some general information about your brand, and what you are offering, whether it be products or services. The way it looks will also play a big part in whether or not the visitors to your website will stay and browse because it is attractive and easy to use, or put them off because it is not appealing or has been thrown together without much thought.
In this article we are going to look at three simple tips that will help you to improve your overall website.
Tidy it Up
There is nothing wrong with using a nice font and informative images to make your website look more attractive or to make an explanation clearer, however, there is a chance that you overload your website with too much text or too many images, making it looked cramped, busy and overall unattractive. To avoid this happening, make sure your text is short, to the point and includes only the information needed, as well as only include the necessary images, making sure that they are not too big (as they will slow down your website). Being precise and to the point will make your website’s usability that much better, ensuring that visitors come back time and time again.
Have a Responsive Design
Today, web users are visiting websites on a number of devices – including their laptops, smartphones and tablets – meaning that having a responsive design for your website should be at the top of your list of upgrades or specs (if you are creating a brand new website). The web is no longer only accessible on a desktop computer, and it is important for you to cater for all users if you want them to be able to use your website on their phone in order to browse and buy your products or use your services. By adapting your website for all of the mentioned devices, you are ensuring that your customers have a better user experience, all while improving your search engine ranking – killing two birds with one stone. The responsive design of your website should be done by a website designer, and to ensure that they get it just right, invite them to your business centre for the day to work out all of the details.
Make Sure it’s Easy to Navigate
Navigation is another important aspect that should be thought about in depth when designing your website. This aspect will play one of the most important roles when it comes to user experience, because if your website is hard to navigate, users may not be able to find the information they are looking for, or get frustrated and close your website never to return again – both of which are not ideal outcomes. Make sure your website’s design takes navigation into consideration in order for it to help your users find what they need with ease without them having to spend an hour figuring it all out.
The above three tips will help you to design a website that will reach as many visitors as possible while ensuring that your website is simple and easy to use on all devices no matter where users are located or what device they are using. Don’t skimp and save on your website, as in the long run it will be worth it and will produce results.