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Even businesses with plenty of marketing experience can still make mistakes, much more for the beginners. But one doesn’t need to make the mistake himself in order to learn from it; one can learn from others’ mistakes, and utilize this knowledge to their advantage. Here are five common marketing errors and their
corresponding tips for prevention:
1. Not utilizing the customer database to your advantage. Email List Marketing is way too advantageous to pass up; it allows you to send relevant content to specific target groups that have previously shown interest in your product or service. It reduces the chances of your commercial email being reported as spam and increases the odds of making your recipients avail of your product or service. The solution to this mistake is easy; start investing in Database Marketing. You’ll find the benefits far outweigh the risks, if there even are any.
2. Not paying special attention to your subject line. Your commercial message is perfect. The contents are well-worded and entertaining; your message is sure to entice your recipients. But there is one flaw, you haven’t thought of a subject line yet. You make up some random one-liner that happened to pop into your head and used it, not giving it much thought. Now, that was an obvious mistake. Whether or not your recipient will open the email entirely depends on the subject line. Your efforts of constructing the perfect content have gone down the drain because the message was never even opened in the first place.
This can be remedied by testing your subject lines. Check the statistics of your previous emails. Which ones had the most open rates? Which ones had the least? From the data, you can infer which subject lines proved to be the most effective to your selected audience. Take the best features of each and apply it to your current and future subject lines. You could also test out your ideas with friends or coworkers, and ask for their feedback.
3. Sending commercial emails with content that can be considered irrelevant to the recipients. Sending random emails without paying any attention to what the receivers want to read about is a recipe for disaster. This can easily be avoided by creating specifically tailored messages that personalize the experience for each recipient.
4. Expecting quick, dramatic results from new marketing strategies. Though your marketing strategy may indeed prove to be efficient and effective, the results may take some time to show. Don’t make hasty conclusions based on a few days’ worth of data, but rather, allow each newly implemented marketing strategy to run its course become labeling it as a success or a failure.
5. Excessively taking every chance of communication. While constant communication between the customer and the service provider is indeed important, you should never go overboard and bombard clients with excessive emails about new offers and deals. Remember to evenly distribute the dates by which you send your emails, or your customers will most definitely unsubscribe to your service, affecting your revenues and your public reputation.
Things to Remember as an Email Marketer
1. Make sure your email contains reminders about your business and the service your business provides. Your customers have lives outside of you, and it’s highly unlikely that they recall every single detail about your company. Send them occasional reminders about upcoming deals, sales, or promotions in order to keep them updated about your company’s movements.
2. Ask for your clients’ feedback, opinions, and suggestions. Communication is the key; your clients’ feedback determines the direction of your business. Your customers will leave you honest reviews, commonly giving tips and recommendations on how to make the product or service better. One of the main priorities of businesses is customer satisfaction, and more often than not, customers are willing to point you in the right direction.
3. Utilize the three C’s: content, context, and conversation. Content primarily focuses on providing information to the receivers, context commonly arranges words or and sentences so as to appeal to the people, while conversation turns the communication into a two-way street. Used together, these three make for a very effective commercial email, which informs, touches, and engages its selected target range.